About Gloucester Quays
Gloucester Quays is indoor shopping mall with high-street and designer brands located in Gloucester with over 50 stores.
The mall wanted a digital directory installed into their busy retail outlet to assist shoppers in locating the stores that they were looking for in the form of a wayfinder.
We created an interactive shopping map with an easy to update directory on and 52” interactive pod supplied by Esprit. The system also included loyalty card balance checker and streamed live information and advertising using RSS feeds.
A content management system was also created for the shopping centre staff to allow them to make easy updates to the content maintaining to design and layout of the content/system. Live information is constantly fed through to the digital display using RSS feeds
- Easy to update content by in-house staff.
- Increased business for the retail outlets within the shopping centre.
- Allowed the retail outlets to advertise to customers.
- Enhanced the customer experience.
- Better engagement with customers achieved.