Owned by Hammerson group, a large shopping mall located in Leicester, features 40 restaurants, cafés, a Showcase Cinema de Lux and department stores.
The brief was to increase customer engagement and dwell time at the shopping centre, in collaboration with our partners ADI. The sculpture is made up of seven individual LED totems. Each totem is seven metres tall, installed in St. Peter’s Square.
We have produced a custom software solution to be able to play across seven led columns, to display content such as videos, images etc. The application allows Highcross to change content instantly, this can be due to a special event.
An great example of when this can be used: Leicester City Football Club won the Premier League, we were able to change the content rapidly to display the winners trophy.