Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). With industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.
Simon were looking to provide a world-class experience to shoppers and to the businesses within the malls by producing a quality solution for customers from before the visit, through their visit to the mall(s) and ongoing (for repeat visits).
To achieve this, they were looking to standardise the solutions across all of the malls, allowing for a centralised control of the solution and content management. Enabling the control sales of advertising themselves directly with the advertising agencies.
Together with our partners Gable (Baltimore) we have used our highly configurable UI/UX system and customized their wayfinder to match the branding and requirements of Simon, whilst integrating with the Simon data to avoid duplicate entry of store details through the normal Wayfinder CMS. This also allows for more than just Wayfinding, but advertising opportunities and information about offers and events to engage with the shoppers.
Features consists of a fully interactive, live 3D map, with multi-touch pinch & zoom, and a number of different methods to choose the destination. The map allow users to touch any store to find relevant and useful information, with animated turn-by-turn directions of the best route/s to their destination. Shoppers have the option to then send their chosen route to their mobile device by scanning a QR code, activating a built-in NFC tag or sending an SMS message to take their directions with them on the go.
The new units were unveiled as part of King of Prussia's grand reopening festivities in August and are also installed at Clarksburg Premium Outlets (Clarksburg, MD); Copley Place (Boston, MA); Fashion Centre at Pentagon City (Arlington, VA); Florida Mall (Orlando, FL); Forum Shops at Caesars Palace (Las Vegas, NV); The Galleria (Houston, TX); The Westchester (White Plains, NY); Stanford Shopping Center (Palo Alto, CA) and Del Amo Fashion Center (Torrance, CA). Installations together with Gable will continue on a rolling basis.