About TAQA

TAQA is an international energy and water company listed in Abu Dhabi operating in 11 countries across four continents.

The challenge

In previous years our client had used 3D content to attract attention to their exhibition stand. In a bid to develop this concept the team at Acquire were tasked with creating a 5D stand, one that would stimulate all the senses, for a truly immersive experience.

Our solution

Commissioned by event specialists Concerto Live we developed an experience that would utilise sound, gesture, touch, responsive lighting and 3D visuals developed by Some Bright Spark. Visitors were invited to pre-book their experience via a personalised micro-site developed by our programming team.

On arrival staff used iPads to activate the visitor experience which was also personalised to the individual, based on the information provided during the registration process. Using Kinect Technology visitors navigated through the experience using gesture controls to select content and play videos.