About The Forum Shops

One of the most iconic destinations in Las Vegas, The Forum Shops at Caesars Palace, is known for its one of a kind design and unique interior decor. As one of the highest grossing mall in the United States, generating an estimated sales of $1,750 per square foot, it features more than 160 luxury retailers, gourmet restaurants and bars.

Acquire Digital is working closely with many Simon Mall Properties across North America, to create immersive digital experiences, facilitating greater revenue through advertising and memories for its customers.


 

Project Specifics

Acquire Digital was chosen due to their experience with large format displays and knowledge of complex LED constructions. It was vital that all content was accurately lined with pixel perfection, to create a remarkable artistic structure, amongst the thousands of people who walk past every day. 
Due to the complex led structure it required a custom pixel mapping matrix, built by Acquire.  This enabled the control of individual modules, such as the romans style columns, and main advertising space. Allowing mall staff to schedule different content per section, all from the same output source. 

Pixel Mapping playout

Pixel Mapping playout

Early LED mapping test

Early LED mapping test


The Pylon features dynamic live transitions which seamlessly switch between advertisements and brand content, a fluid and smooth changeover, utilising Acquire’s core engine platform. 
The content produced by Moment Factory sets a disruptive new standard in exterior signage design by creating complex architectural shapes such as classic Roman columns and pediments. The sign produced by YESCO signs paves a way in revolutionary LED screen design and construction. 

Mall staff can choose for a variety of column content using the CMS editor

Mall staff can choose for a variety of column content using the CMS editor


To control the sign, a custom built (CMS) content management system developed in-house, allows the ability to effortlessly change and schedule content. Enabling mall staff to easily upload and scheduled content, choose different columns and synchronise the Pylon to the nearby Windows Screens to achieve a fully immersive takeover experience. 



Results

With this successful installation, The Forum Shops is now better equipped to capitalise on foot traffic to attract new customers to the Mall with a bright and vivid sign. It has already led to many substantial advertising contracts with high profile brands to enable a constant revenue. 


About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). With industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.