About The Forum Shops

One of the most iconic destinations in Las Vegas, The Forum Shops connected to Caesars Palace, is known for its one of a kind design and unique interior design. As one of the highest grossing mall in the United States, generating an estimating sales of $1,750 per square foot, it features more than 270 luxury retailers, gourmet restaurants and bars.

Acquire Digital is working closely with many other Simon Mall Properties across North America, to create immersive digital experiences, facilitating greater revenue through advertising and memories for its customers.


 

Project Specifics

Acquire Digital were chosen due to their experience with large format displays and knowledge of complex LED constructions. The challenge was ensuring that all content was accurately lined with pixel perfection, to create a remarkable artistic structure, among the thousands who walk pass every day.

With the help of partners including YESCO and Moment Factory, Acquire Digital have produced a truly unique and eye-catching LED Pylon at the heart of Las Vegas Boulevard. Standing at over 80 feet high, nothing of this nature exists anywhere in North America. 
Using a custom built (CMS) content management system developed in-house by Acquire Digital, allows the ability to effortlessly change and schedule content. The LED Pylon features dynamic live transitions which seamlessly switch between advertisements and brand content. 

Initial Design Mockup

Initial Design Mockup

Construction

Construction

Finished installation

Finished installation


About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). With industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.


— Chip Harding | Senior Vice President of Business Development | Simon