Sure Roll Out In-Store Experience

Leading telecommunications company, Sure, have again welcomed customers to a new concept store featuring pioneering digital signage experiences designed by Acquire Digital in collaboration with new Partners, Image Technique.

Following on from a successful opening of the Jersey-based store back in June, Sure have commissioned the refurbishment of a second store located in the Isle of Man. Acquire again joined forces with interior specialists, Made In Place and developed the technology in collaboration with newly appointed strategic partners Image Technique to deliver the project, making it the second Sure store to adopt the latest in-store technology.

Like the initial concept the new store utilises a cluster of 55 inch touch screens providing point of sale (POS) interaction. The main purpose of which is to provide shopping autonomy and ultimately enhance the customer experience. The solution, developed by Acquire, allows customers to construct their own packages, compare phones, and take advantage of email integration, allowing them to send their in-store browsing options home via email to finalise orders away from the store. In addition to interactive touch screens, the new shop has been given a very modern makeover with stunning video screens that wrap the interior as a way of enticing new customers.

Sarah Jarvis, marketing and PR manager at Sure Isle of Man, said: “The new, interactive shopping experience is an exciting development for Sure in the Isle of Man and is the latest innovation we’ve brought to our customers in what has been a very busy 2015. We’ve listened to customer feedback when designing this new shop and all its great-looking features will also contribute to shorter waiting times for customers.
Neil Farr, Managing Director at Acquire Digital reports, ‘By utilising the latest retail focused technology Sure can successfully provide an interactive shopping experience that helps customers to choose phones and plans, as well as allowing customers to top up credits and make payments which have ultimately reduced waiting times and improved customer satisfaction. The opening of a second store is testament to its ongoing success.

Jaydev Bulsara