Illuminating Las Vegas Blvd
One of the most iconic destinations in Las Vegas, The Forum Shops connected to Caesars Palace, is known for its one of a kind design and unique interior design. As one of the highest grossing mall in the United States, generating estimating sales of $1,750 per square foot, it features more than 270 luxury retailers, gourmet restaurants and bars.
Acquire Digital is working closely with many other Simon Mall Properties across North America, to create immersive digital experiences, facilitating greater revenue through advertising and memories for its customers.
The Forum Shops now hosts one very unique LED display in the form of a dynamic digital Pylon. Towering over 80 feet, it is now the ultimate showpiece to attract new customers and produce a wow factor.
We are excited to announce this is being powered by Acquire, using our very powerful and sophisticated engine software, we are able to push millions of pixels to the LED display to create something truly spectacular.
To control the sign, a simple to use customised playlist manager was created. This enables Simon to easily upload and scheduled content, choose animations for the columns and synchronise the Pylon to the nearby Windows (to achieve a fully immersive 'takeover' messages to occur).Used or seasonal events or celebrations
In partnership with YESCO who have provided the LED panels and Moment Factory creating the stunning visual content.
Full case study to follow.