About Highcross

Owned by Hammerson group, a large shopping mall located in Leicester, features 40 restaurants, cafés, a Showcase Cinema de Lux and department stores.

The challenge

The brief was to increase customer engagement and dwell time at the shopping centre, in collaboration with our partners ADI. The sculpture is made up of seven individual LED totems. Each totem is seven metres tall, installed in St. Peter’s Square.

Our Solution

We have produced a custom software solution to be able to play across seven led columns, to display content such as videos, images etc. The application allows Highcross to change content instantly, this can be due to a special event.

An great example of when this can be used: Leicester City Football Club won the Premier League, we were able to change the content rapidly to display the winners trophy. 

Ground-breaking in technology and art, it’s representative of the central role Highcross plays in the local area and we’re looking forward to seeing the content that will be displayed on each column.
— Jo Tallack | General Manager | Highcross