About Sure

With tens of thousands of customers across three islands Sure offer a range of products and services ranging from voice, mobiles and broadband to networks, global connectivity and managed service solutions. After being acquired by the Batelco Group in 2013 service jurisdictions expanded to include the Middle East and North Africa. 

The Challenge

The client brief was to modernise stores using cutting-edge technology, increase store footfall, reduce confusion around mobile phone tariffs and introduce a sophisticated sales journey to enhance the shopper experience. 

Our Solution

We built a unique content management system for Sure that integrates with their existing website content management system. This ensures that when changes are made to prices, images or handsets the changes are also reflected across the in-store point of sale application, eliminating the need for staff to learn a new system or duplicate work.

The main reasons for opting for digital applications was to not only reduce waiting times by giving the customer more autonomy but also to create a superior shopping experience like no other.
— Lisa Mclauchlan | Head of Commercial Operations