About Sara Lee

As a global company based in Illinois, USA, selling to over 180 nations worldwide specialising in undergarments. 

The Challenge

They were looking for a way to leverage interactive screens, to improve product information across their range and raise brand awareness.

Our Solution

Working in collaboration with partners IQ Group, we identified that the high quality garments presented in luxury boxes were being destroyed by curious customers and this was therefore effecting sales and profit margins. An interactive journey for customers was created.

The Results

  • Enhanced customer service by providing product information.

  • Increased cross selling opportunities on promotional goods.

  • Added value to the overall customer experience.