Raising Money for Children's Trust Charity

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We are delighted to announce that the team at Acquire raised an impressive £210 for The Children's Trust charity.  The UK's leading charity for children with brain injury, who deliver rehabilitation, education and community services through skilled teams who work with children and young people, and their families.

The team came up with the idea to have Doughnut Bake-off to raise money. We had all sorts fantastic creations made by some of our team members, from savory to sweet. As well as eating the doughnuts, we took part in some doughnut inspired games and entertainment.  It all went down a treat! 

A huge thanks to our staff for taking part and raising money for a great cause, we hope get involved with more charity events in the near future. 

 Just some of the tasty Doughnuts created by the team! (Sneaky Krispy Kreme box too)

Just some of the tasty Doughnuts created by the team! (Sneaky Krispy Kreme box too)

We even got a little thank you Tweet from Children's Trust account:

Digital experiences shouldn’t be about the technology, but about the experience itself.

Article written by Neil Farr, Managing Director:

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It’s hard to believe but when I started my working life in 1991 for an A/V company it was ground-breaking that we would move from a bank of slide projectors to having a single computer and a projector to show presentations. For a meeting with a client, we had to use real, printed maps to get there, and had to stop at the side of the road to ask directions or to find a telephone box to call the client to say we were lost and may be late. Videos were grainy, VHS tape (or ‘broadcast’ quality versions of the same) that had problems with the colour red, or blue, or white, or black and you had to be careful what you wore when being filmed.

But back then, everyone thought it was an amazing time to be alive with all of this technology.

We started using the presentations in retail stores on big old TVs, using slow 14.4Kbps dial up modems to show ‘Instore TV’ we could update remotely (albeit slowly).

It became apparent we could also use the same technology with a touch screen on the front of the monitor and in a box to provide loyalty schemes (or targeted coupon delivery in those days) and endless aisles (next day delivery to the stores – imagine that).

A major event occurred and things changed – a thing called the World Wide Web appeared and people could see reams of text and occasionally singing, dancing hamsters appear on their computer screens (so long, Bulletin Boards).

Computer games (then, still very much geeks on PCs) started getting low resolution videos on their computers digitally. No rewinding or grainy pictures here.


The world turned, and other people realised that we needed a faster way to get the dancing hamsters to our screens and the speed of the internet went up faster and faster. Things called “Consoles” appeared and people who didn’t sit at computer desks put them under their televisions in the lounge where the whole family discovered entertainment could be more than watching VHS tapes and instead could be interactive.

This led to needing faster and better internet connections as people were demanding better multimedia and videos and didn’t like reading reams of text on this ‘Web thing (and besides, look at the quality of the graphics and sound on my “Playstation” games).

Head first into digital

Technology continued on apace with a new solution with new features making others play catch-up or trying to have a newer and better feature themselves – but always the public’s appetite for this new digital age and what new thing it could deliver could not be sated.

Then a company who had been making one of the most popular devices capable of not needing to stop at phone boxes to ask directions – Nokia – announced to the world that the Internet was now truly mobile too with their WAP-capable 7110 phone (the sliding one, similar to one in the Matrix movie).

When people realised WAP wasn’t quite as good as their home computer at accessing well, pretty much anything, but still liked the idea of having a hand-held device that removed the need to carry around a diary, a notepad, a music player, a games console and more, they tried device after device known as a ‘PDA’ which promised to do all this. Shortly after, a company called Apple released a miniature computer, with a touchscreen that did anything you could possibly think of (and access the Internet wirelessly), and didn’t need a geek to make it work, so people bought it.

That meant everyone involved in providing the Internet made the internet faster, and able to store more information, and now also had to make it accessible wirelessly. The people who had something to put on the ‘Web could now put more videos and graphics and information there, and now the public could access that when they wanted to. All this meant that the Website owners had to contend with visitors who had a shorter and shorter attention span. Also, now there was a cool place where you could keep videos too, as well as ways that people could share social experiences (and links to those videos, too).

With the ‘dancing Hamsters’ now ignored as a wealth of videos showing ski-ing ostriches, skilful ball trick shots and other seemingly home-created videos (using those now much more advanced mobile phones to film them) have filled the shared social media channels, people realised that the videos could be shared around like a common cold and become Viral.

With all of that technology and media and data, it wasn’t long before the owners of ‘Real’ environments got worried – would people still visit their shops when they could access websites instead? So, in their ‘Bricks-and-Mortar’ world, they installed screens with videos that played adverts and occasionally provided computers with Internet access so that customers could still get their online appetite sated (even though  the plan was typically to get the customer to just check out the web version of the shop they were in).

All of the technology has continued to advance where it is almost impossible to keep up with the latest technology, as well as know what will be adopted, and what will become an unused quirk of technology only remembered in Wiki articles by occasional researchers in the future.

Predicting patterns in usage

So realising this, other people started getting the computers to track what people are doing in more detail and called it ‘BIG data’. They even  built some supercomputers and together with some programs that adapt their own rules to ‘learn’, they use them to help with looking for trends and patterns in how people interact with the technology.

By making technology to ensure people are tracked in the ‘real’ world too, this meant that those people can try out something and almost instantly measure the reaction. The results of this can then be used along with our natural inquisitiveness to become more engaged with one thing over the millions of others they could engage with.

If you made it this far down the article, I know that the ‘click bait’ headline worked and the writing style that made you want to find out ‘what happens next’ – or at least to get to what the headline promised – worked too.

In the digital age, advancements in the technology as demonstrated at trade shows every year, tend to drive the zeitgeist (go on, use the mobile smartphone you probably own to look up what that word means – and then realise that by doing so, you have contributed to it).

Making life easier

Whilst writing this article I intentionally chose to use generic words like ‘people’ when I could to make it appropriate for different vertical markets. The writing style and the content itself was carefully chosen.

So I can now make some assumptions about the type of person you are, and how much I can sway your opinions to ones that I think are beneficial to us both.

Do you, reading this article, consider the paper or the screen technology you are viewing it on? Or the Internet that made it possible for me to write it and send it (last minute!) to the publisher?

The fact is that in 1991 when none of this was around and no-one other than one man had considered what the Internet could be used for, yet now over 3.2 BILLION people are connected to it (over 50% of the world’s population) didn’t happen because of the technology.


It happened because of what people DO with technology. Yet the success will be measured by the experience with what they interact with - what the experience was like, does it make their lives easier, does it save them (precious!) time? Does it become an experience they expect in future or one they can live without?

Throughout the world, people like you and me are working hard to build a solution that will be a success and become part of modern life for people.

We can’t control whether it will be a success or forgotten, but by thinking of the people who will interact with it and what they experience, it is at least more likely to be a success.

DSE 2018: Recap

With DSE 2018  now finished and the dust has settled, let's recap on the show.

Big thanks to our partners Intel and LG-MRI to partner who enabled us to showcase our solutions in their respective stands


Intel Booth

At Intel, we showcased a simple, yet intuitive Wayfinder which enabled Intel customers to find Intel partners across the show. Consisting of a fully interactive 3D map of the exhibition floor, with pinch and zoom functionality. 

 Intel Booth

Intel Booth

 Smart City at LG-MRI Booth 

Smart City at LG-MRI Booth 

LG-MRI Booth

For LG, we showcased our revolutionary Smart City Solution, incorporated with Wayfinder functionality. This solution highlights the importance of contextual information for consumers. Features include amber alert warning, air quality and temperature. Being a smart city device , data is pulled in for rail and public transport times to provide accurate and concise information at a glance.

For this example, a fully interactive 3D map of the Las Vegas strip was implemented, enabling users to find points of interest, restaurants and retail outlets. With these type of solutions located in an outdoor environment, security is major contributor. This is dealt with Acquire's extremely secure Watchdog lockdown software. 

Ironbridge Museum still running after 10 years

The longevity of Digital Signage can sometimes been seen as a short term, with cases such as Coca-Cola billboard with mechanical LED screen failing within months. It's essential for Digital Signage to be built with high tolerance and endurance, in the most part a large investment for companies. 


Ironbridge Museum, initially installed in 2008, is still running successfully more than 10 years later. The project has been running so long, the software has outlasted the hardware. Ironbridge are now installing new screens and displays at the Museum. 

We are proud at Acquire to see the software proving to be ever reliable, and showcasing its robust nature. We hope to see it last another 10 years!